Talat, Amina; Azar, Sana; Yousaf, Muhammad Waqar - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 7 (2013) 1, pp. 223-242
affective influence, word of mouth, affective influence, advertising influence, purchasing experience and viral reach on social ….e. social commerce; these are viral reach and previous purchasing experience on different websites. The results show that …