Ranaweera, Chatura; Menon, Kalyani - In: European Journal of Marketing 47 (2013) 10, pp. 1598-1621
Purpose – The authors aim to study the direct and moderating effects of relationship age, continuance commitment and … survey of a random sample of customers of fixed-line telephone users. Findings – Relationship age adversely impacts PWOM and … direct and moderating effects of relationship age on P/NWOM behaviour. Results challenge the premise of long-term customers …