Heidarzadeh Hanzaee, Kambiz; Esmaeilpour, Fariba - In: Journal of Islamic Marketing 8 (2017) 1, pp. 140-155
Purpose The purpose of this paper is to examine how the moderating effect of restaurant type (fast food versus casual … type, reward timing and restaurant type through eight different scenario exposures. Findings The findings of the study … contribute towards the understanding how restaurant type (fast food versus casual dining) affects the impact of restaurant reward …