Effect of restaurant reward programs on customers' loyalty : evidence from Iran
Year of publication: |
2017
|
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Authors: | Hanzaee, Kambiz Heidarzadeh ; Esmaeilpour, Fariba |
Published in: |
Journal of Islamic marketing : JIMA. - Bingley : Emerald, ISSN 1759-0833, ZDB-ID 2556158-3. - Vol. 8.2017, 1, p. 140-155
|
Subject: | Generation Y | Customer loyalty | Restaurant type | Reward timing | Reward type | Konsumentenverhalten | Consumer behaviour | Gastronomie | Restaurant industry | Beziehungsmarketing | Relationship marketing | Iran | Dienstleistungsqualität | Service quality | Kundenbindungsprogramm | Loyalty program |
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