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Search: subject:"Retailer perceived quality"
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Beziehungsmarketing
3
Consumer behaviour
3
Einzelhandel
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Relationship marketing
3
Retail trade
3
Brand image
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India
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Indien
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Markenimage
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Retailer awareness
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Retailer loyalty
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Retailer perceived quality
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Brand management
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Einzelhandelspreis
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Food retailing
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Indian food retailing
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Online retailing
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Online-Handel
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Purchase intention
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Retail price
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Retailer association
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Retailer associations
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Retailer equity
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Sales promotion
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Structural equation model
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Structural equation modelling
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Strukturgleichungsmodell
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Verkaufsförderung
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brand equity
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consumer behaviour
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moderation
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online purchase
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online retailing
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price deals
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retailer association
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retailer awareness
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retailer equity
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Bhukya, Ramulu
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Das, Gopal
1
Kumar, J. Ramesh
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Manohar, Sridhar
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Saha, Raiswa
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Sekar, P. C.
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International journal of business innovation and research : IJBIR
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Journal of management research
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Journal of retailing and consumer services
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ECONIS (ZBW)
3
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Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship
Kumar, J. Ramesh
;
Saha, Raiswa
;
Manohar, Sridhar
; …
- In:
International journal of business innovation and …
21
(
2020
)
2
,
pp. 217-237
Persistent link: https://www.econbiz.de/10012175544
Saved in:
2
Determinants of customer-based retailer equity : an empirical verification approach from Indian large retail market
Bhukya, Ramulu
- In:
Journal of management research
7
(
2015
)
2
,
pp. 375-385
Persistent link: https://www.econbiz.de/10010510571
Saved in:
3
Linkages of retailer awareness, retailer association,
retailer
perceived
quality
and retailer loyalty with purchase intention : a study of Indian food retail brands
Das, Gopal
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 284-292
Persistent link: https://www.econbiz.de/10010348757
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