Shriedeh, Fayez Bassam; Hanaysha, Jalal Rajeh; … - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 18 (2024) 1, pp. 157-180
The main aim of this paper focuses on examining the effect of website quality, product assortment, customer reviews … website quality, customer reviews and perceived service quality have positive effects on customer happiness and word of mouth …