Torbarina, Matia; Grgurić Čop, Nina; Jelenc, Lara - In: Naše gospodarstvo / Our Economy 67 (2021) 1, pp. 33-45
The purpose of the present study was to test whether logo shape and color affect emotional and cognitive response to a … independent variables used in the study were logo shape (abstract vs. concrete) and logo color (original color vs. greyscale …