"This book addresses the growing importance of services and in recognition of unique challenges faced by small and medium enterprises service marketing managers to gain insights and a level playing field thereby attaining sustainability. It also focuses on the knowledge required to implement...

"This book addresses the growing importance of services and in recognition of unique challenges faced by small and medium enterprises service marketing managers to gain insights and a level playing field thereby attaining sustainability. It also focuses on the knowledge required to implement...

Warum Produkte nicht gekauft werden -- Zielgruppen definieren und verstehen -- Nutzen für Zielgruppen erzeugen -- Sich vom Wettbewerb abheben und eine Marke etablieren -- Kunden finden, erreichen, pflegen und halten.