Grünig, Rudolf; Kühn, Richard; Morschett, Dirk - 2022 - 3rd ed. 2022.
-- Development of Strategic Planning and Its Integration into Strategic Management -- Strategic Documents -- Strategy Planning … Businesses -- Preparing the Strategy Planning Project -- Strategic Analysis at the Corporate Level: Global Environment Analysis … proactively. Accordingly, the goal of strategic planning is to ensure companies’ survival and long-term success. The strategy-planning …