Search Results - subject:"Service-Dominant logic"

Shaping circular service ecosystems

Fehrer, Julia; Kemper, Joya A.; Baker, Jonathan J. - In: Journal of service research 27 (2024) 1, pp. 49-68

Persistent link: https://www.econbiz.de/10014580392

Value co-destruction : a conceptual review and future research agenda

Lumivalo, Juuli; Tuunanen, Tuure; Salo, Markus - In: Journal of service research 27 (2024) 2, pp. 159-176

Persistent link: https://www.econbiz.de/10014580410

Service-dominant logic perspective on technology-based business incubator

Yuliana, Eka; Putro, Utomo Sarjono; Hermawan, Pri; … - In: Cogent business & management 11 (2024) 1, pp. 1-25

This research article examines the implementation of service-dominant logic in technology-based business incubators …-based business incubators, goods-dominant logic, and service-dominant logic. Additionally, it analyzes the business process structure … models, and the involvement of service-dominant logic in generating value. The article recommends doing further research in …

Persistent link: https://www.econbiz.de/10014527114

Expanding understanding of brand value co-creation on social media from an S-D logic perspective : introducing structuration theory

Simmons, Geoffrey; Durkin, Mark - In: Marketing theory 23 (2023) 4, pp. 607-629

Persistent link: https://www.econbiz.de/10014631364

Towards becoming a service-dominant enterprise : an actor engagement perspective

Chou, Hsin-Hui; Huang, Chao-Chin; Tu, Pei-Yun - In: Service business 17 (2023) 2, pp. 607-632

Persistent link: https://www.econbiz.de/10014333845

Augmented reality and experience co-creation in heritage settings

Panhale, Tanvi; Bryce, Derek; Tsougkou, Eleni - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 5/6, pp. 470-497

Persistent link: https://www.econbiz.de/10014299337

Student value co-creation behaviour in the higher education service ecosystem : an empirical exploration

Zamora-Ramos, Moises Ruben; Chamorro Mera, Antonio; … - In: Marketing i menedžment innovacij : m&mi 14 (2023) 4, pp. 140-150

Persistent link: https://www.econbiz.de/10014447671

The role of service-dominant logic strategic orientations in driving customer engagement in online retailing

Katsifaraki, Georgia D.; Theodosiou, Marios - In: Journal of interactive marketing 59 (2024) 1, pp. 99-115

Persistent link: https://www.econbiz.de/10014583046

The role of service-dominant logic strategic orientations in driving customer engagement in online retailing

Katsifaraki, Georgia D.; Theodosiou, Marios - In: Journal of interactive marketing 59 (2024) 1, pp. 99-115

Persistent link: https://www.econbiz.de/10014583049

The impact of supply chain integration from the Service-Dominant Logic perspective : operant resources and value generation

Rodríguez-López, Nuria; Mondragon, Adrian Coronado - In: European management review : EMR 21 (2024) 1, pp. 66-82

Persistent link: https://www.econbiz.de/10014530852

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