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Search: subject:"Smart voice assistants"
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Artificial intelligence
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Consumer behaviour
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Künstliche Intelligenz
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Smart voice assistants
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Beziehungsmarketing
1
Confidence
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Customer engagement
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Customer integration
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EU countries
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EU-Staaten
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Emotion
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Interactions
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Personalisierung
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Personalization
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Positive emotions
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Relational cohesion
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Relationship marketing
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Smart capabilities
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Technology and service
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Trust
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Aldas-Manzano, Joaquin
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Ferreira, Ivani
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Hernández Ortega, Blanca
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Hernández Ortega, Blanca Isabel
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Lucia-Palacios, Laura
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Marketing intelligence & planning
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The journal of services marketing
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ECONIS (ZBW)
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Trust in word of voice communication : why consumers adhere to purchase recommendations made by
smart
voice
assistants
Hernández Ortega, Blanca Isabel
;
Lucia-Palacios, Laura
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1093-1120
Persistent link: https://www.econbiz.de/10014428925
Saved in:
2
Relational cohesion between users and
smart
voice
assistants
Hernández Ortega, Blanca
;
Aldas-Manzano, Joaquin
; …
- In:
The journal of services marketing
36
(
2022
)
5
,
pp. 725-740
Persistent link: https://www.econbiz.de/10013407596
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