Bryant, Morgan M.; Basu, Rituparna - In: Cogent Business & Management 10 (2023) 3, pp. 1-18
social commerce phenomenon. Social commerce sites allow consumers and sellers to engage in two concurrent types of … consumers. This study investigates how social commerce sites' combined e-commerce and social networking functionality may impact … performance indicators on a social commerce site. Using a sample of social and commercial performance indicators from retail shops …