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Search: subject:"Social endorsement"
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Social Web
3
Social endorsement
3
Social web
3
Advertising effects
2
Brand
2
Brand management
2
Celebrity endorsement
2
Celebrity-Werbung
2
Consumer behaviour
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Internet marketing
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Markenartikel
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Markenführung
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Advertising
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Brand identification
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Brand image
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Brand loyalty
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Brand passion
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Computer-mediated communication
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Crowd endorsement
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Crowd-bridging endorsement
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Crowdfunding
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Diffusion mechanism
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Friend endorsement
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Friend-bonding endorsement
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FsQCA
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Influence analysis
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Markenimage
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Markentreue
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PLS modeling
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Perceived brand value
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Self-enhancement
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Self-verification
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Social media
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Social network
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Social values
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Trung Dam-Huy Thai
2
Wang, Tien
2
Jensen, Matthew L.
1
Li, Yung-Ming
1
Lin, Lien-Fa
1
Liu, Linwei
1
Pham Thi Minh Ly
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Tin Trung Nguyen
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Tran Phuong Chi
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Wu, Wen-Hsiang
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Wu, Yi
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Ye, Hua
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of business research : JBR
1
Journal of management information systems : JMIS
1
The journal of product & brand management
1
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ECONIS (ZBW)
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Impact of project updates and their
social
endorsement
in online medical crowdfunding
Wu, Yi
;
Ye, Hua
;
Jensen, Matthew L.
;
Liu, Linwei
- In:
Journal of management information systems : JMIS
41
(
2024
)
1
,
pp. 73-110
Persistent link: https://www.econbiz.de/10014582619
Saved in:
2
We "like" to value the brand : a mixed-method study
Trung Dam-Huy Thai
;
Wang, Tien
;
Tin Trung Nguyen
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1265-1284
Persistent link: https://www.econbiz.de/10013429196
Saved in:
3
Turning
social
endorsement
into brand passion
Wang, Tien
;
Trung Dam-Huy Thai
;
Pham Thi Minh Ly
;
Tran …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 429-439
Persistent link: https://www.econbiz.de/10012494278
Saved in:
4
A social endorsing mechanism for target advertisement diffusion
Lin, Lien-Fa
;
Li, Yung-Ming
;
Wu, Wen-Hsiang
- In:
Information & management : the internat. journal of …
52
(
2015
)
8
,
pp. 982-997
Persistent link: https://www.econbiz.de/10011416917
Saved in:
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