Search Results - subject:"Social media celebrities"

Mall relevance, shoppers' well-being and mall loyalty : moderating role of social media celebrity

Javed, Hafiz Muhammad Usama; Yaqub, Rana Muhammad Shahid; … - In: International journal of retail and distribution management 52 (2024) 2, pp. 168-182

Persistent link: https://www.econbiz.de/10014484235

Integrating the S-O-R model to examine purchase intention based on instagram sponsored advertising

Hussain, Ali; Ding Hooi Ting; Abbasi, Amir Zaib; … - In: Journal of promotion management : innovations in … 29 (2023) 1, pp. 77-105

Persistent link: https://www.econbiz.de/10013483016

Social media celebrities and new world order : what drives purchasing behavior among social media followers?

Wahab, Hamza Kaka Abdul; Meng, Tao; Tandon, Anushree; … - In: Journal of retailing and consumer services 68 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013366380