social media marketing is attributed to the increase in social networking users, internet users, mobile phone users and … digital content consumption. Therefore, the aim of this study was to establish the effect of social media marketing on brand … structured questionnaire with Likert-type questions. The findings show that social media marketing positively influences brand …

and services through digital marketing, mainly social media marketing. This paper discusses the transition from … only to determine the growing trend of digital marketing and social media marketing but also to evaluate their impact on … traditional marketing to digital marketing in Kosovo. We examine the trend of using digital marketing, mainly social media …