Nenonen, Suvi; Storbacka, Kaj - In: jbm - Journal of Business Market Management 6 (2013) 3, pp. 123-142
Firms wanting to move towards solution business models increasingly focus on their customers' value-in-use, and often … accept a value-in-use based approach. Hence, a key determinant of success in solution business relates to a firm's ability to … identify segments and customers that are best suited for solution business, i.e., to find market focus. In this paper we …