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Search: subject:"Source Credibility"
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Subject
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Consumer behaviour
81
Konsumentenverhalten
81
source credibility
79
Credibility
66
Glaubwürdigkeit
66
Social Web
54
Social web
54
Internet marketing
52
Online-Marketing
51
Source credibility
49
Viral marketing
38
Virales Marketing
37
Advertising effects
36
Werbewirkung
36
Brand management
23
Markenführung
23
Advertising
18
Celebrity endorsement
17
Werbung
17
Celebrity-Werbung
16
Online retailing
14
Online-Handel
14
Brand image
12
Markenimage
12
Social media
10
Information behaviour
9
Informationsverhalten
9
eWOM
9
social media
9
Confidence
8
Experiment
8
Financial audit
8
Public relations
8
Vertrauen
8
Website
8
Wirtschaftsprüfung
8
information adoption
8
purchase intention
8
Öffentlichkeitsarbeit
8
Source Credibility
7
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Online availability
All
Undetermined
107
Free
26
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Article
149
Book / Working Paper
6
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Article in journal
136
Aufsatz in Zeitschrift
136
Aufsatz im Buch
4
Book section
4
Article
3
Conference paper
2
Graue Literatur
2
Konferenzbeitrag
2
Non-commercial literature
2
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2
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1
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Language
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English
145
Undetermined
9
Spanish
1
Author
All
Filieri, Raffaele
3
Hildenbrand, Andreas
3
Piper, Anne
3
Aram, Farshad
2
Baudier, Patricia
2
Boissieu, Élodie de
2
Camilleri, Mark Anthony
2
Esmaeilpour, Majid
2
Fachrurazi, Fachrurazi
2
Fahham, Achmad Muchaddam
2
Kackovic, Monika
2
Khwaja, Muddasar Ghani
2
Kühl, Rainer W.
2
Mayzlin, Dina
2
Mishra, Abhishek
2
Silalahi, Sahat Aditua Fandhitya
2
Wijnberg, Nachoem M.
2
Zaman, Umer
2
Abitbol, Alan
1
Agarwal, Bhawna
1
Ahmadi, Hormoz
1
Akdoğan, Kutay
1
Akram, Umair
1
Alboqami, Hassan
1
Alsaeed, Ghadeer R.
1
Altıntaş, Emre
1
Amrehn, Jana
1
Anuj
1
Aroopala, Christy
1
Ashraf, Arif
1
Attaran, Sharmin
1
Au, Norman
1
Ayeh, Julian K.
1
Azizan, Sarini
1
Baack, Daniel W.
1
Baker, Thomas
1
Balabanis, George
1
Banerjee, Neelotpaul
1
Baxter, Stacey
1
Becheur, Imene
1
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Institution
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Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel)
1
International Institute of Social and Economic Sciences
1
School of Management, Yale University
1
Published in...
All
International journal of internet marketing and advertising : IJIMA
7
Journal of retailing and consumer services
6
Journal of business research : JBR
5
Journal of electronic commerce research : JECR
4
Journal of promotion management : innovations in planning and applied research
4
Health marketing quarterly
3
International journal of hospitality management
3
Journal of marketing communications
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Auditing : a journal of practice & theory
2
European journal of marketing
2
Global business review
2
Information systems research : ISR
2
International journal of consumer studies
2
Journal of consumer marketing
2
Journal of hospitality marketing & management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
The journal of services marketing
2
Accounting horizons : a quarterly publication of the American Accounting Association
1
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
1
Advances in accounting : a research annual
1
Agriculture and Human Values
1
Asian African journal of economics and econometrics
1
Australasian marketing journal
1
Behavioral research in accounting
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Business strategy and the environment
1
Cogent Business & Management
1
Cogent business & management
1
Construction Management and Economics
1
Corporate reputation review : an international journal
1
Data science and management : DSM
1
Decision : official journal of Indian Institute of Management Calcutta
1
Decision analytics journal
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Electronic commerce research
1
Entrepreneurship theory and practice : ET&P
1
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Source
All
ECONIS (ZBW)
142
RePEc
9
EconStor
4
Showing
1
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155
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1
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
2
Meta-analysis of social media influencer impact : key antecedents and theoretical foundations
Han, Jiseon
;
Balabanis, George
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 394-426
Persistent link: https://www.econbiz.de/10014467579
Saved in:
3
Common traits in online shopping behavior : a study of different generational cohorts
Nwobodo, Stanley
;
Weissmann, Marc Arul
- In:
Global business and organizational excellence : GBOE
43
(
2024
)
3
,
pp. 46-60
Persistent link: https://www.econbiz.de/10014467969
Saved in:
4
Influencers y moda : efecto en la intención de compra en mujeres millennials en la ciudad de Cuenca (Ecuador)
Loyola, Pablo González
;
Delgado, Paulina Inga
; …
- In:
Revista de marketing y publicidad : revista semestral
(
2023/2024
)
8
,
pp. 69-94
Persistent link: https://www.econbiz.de/10014426620
Saved in:
5
How product information and
source
credibility
affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
6
Fighting fire with fire - overcoming ambiguity aversion by introducing more ambiguity
Straaten, Dirk van
;
Fahr, René
-
2023
Persistent link: https://www.econbiz.de/10014419518
Saved in:
7
Antecedents of intention to use online peer-to-peer platform in Malaysia
Khan, Mohammad Tariqul Islam
;
Yee, Gan Han
;
Gerald Goh …
- In:
Vision : the journal of business perspective
27
(
2023
)
5
,
pp. 680-694
Persistent link: https://www.econbiz.de/10014433472
Saved in:
8
Communicating social value : an experimental study on credible communication and social enterprises
Becker, Annika
;
Waldner, Carolin
;
Nitsch, Laura J.
; …
- In:
Nonprofit management & leadership
33
(
2023
)
3
,
pp. 511-533
Persistent link: https://www.econbiz.de/10014278681
Saved in:
9
To adopt or not to adopt? : the determinants of cloud computing adoption in information technology sector
Hassan, Arooj
;
Bhatti, Sabeen Hussain
;
Shujaat, Sobia
; …
- In:
Decision analytics journal
5
(
2022
),
pp. 1-9
perceived security, argument advantage,
source
credibility
and perceived usefulness. Additionally, the outcome of the study …
Persistent link: https://www.econbiz.de/10014336859
Saved in:
10
Artists finding galleries : entrepreneurs gaining legitimacy in the art market
Kackovic, Monika
;
Wijnberg, Nachoem M.
- In:
Entrepreneurship theory and practice : ET&P
46
(
2022
)
4
,
pp. 1092-1116
Persistent link: https://www.econbiz.de/10013258175
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