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Search: subject:"Source attractiveness"
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Consumer behaviour
8
Konsumentenverhalten
8
Source attractiveness
7
Advertising effects
6
Werbewirkung
6
Advertising
5
Celebrity endorsement
5
Source credibility
5
Werbung
5
Celebrity-Werbung
4
source attractiveness
4
Confidence
3
Internet marketing
3
Online-Marketing
3
Social Web
3
Social web
3
Vertrauen
3
Athletes
2
Brand image
2
Influencer marketing
2
Markenimage
2
Social media influencer
2
Sportler
2
meaning transfer model
2
purchase intention
2
source attractiveness model
2
Advertising persuasiveness
1
Argument quality
1
Artificial intelligence
1
Athlete endorsement
1
Barter economy
1
Barter system
1
Beer
1
Beer exchange
1
Beschaffung
1
Bier
1
Brand management
1
Brauerei
1
Brewery
1
Buying intention
1
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English
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Fan, Fei
2
Abirami, U.
1
Acikgoz, Fulya
1
Alboqami, Hassan
1
Alguezaui, Salma
1
Belarmino, Amanda
1
Bhaskaran, Suku
1
Chan, Kara
1
Damirchi, Sadaf
1
David Stuart, Dr
1
Fernandes, Teresa
1
Filieri, Raffaele
1
Frank, Björn
1
Fu, Lin
1
Jiang, Qinghua
1
Kim, Eunyoung
1
Kim, Yeojin
1
Krishnan, Jayasree
1
Li, Chunyu
1
Menezes, Kim Anne
1
Mitsumoto, Shusei
1
Nettleship, Heather
1
Pinto, Luísa Helena
1
Roozen, Irene
1
Sahranavard, Seyed Arash
1
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1
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1
Wei Goh, Wei
1
Wei Khong, Kok
1
Whalen, Elizabeth A.
1
Yadav, Itika
1
Yee Loong Chong, Alain
1
Öney, Emrah
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Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel)
1
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Journal of retailing and consumer services
2
European Sport management quarterly : ESMQ
1
International journal of applied business and economic research
1
International journal of business and globalisation : IJBG
1
Journal of hospitality and tourism insights
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
New Dynamics in Banking and Finance : 5th International Conference on Banking and Finance Perspectives, Famagusta, Cyprus
1
Online Information Review
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Psychology & marketing
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Working Papers / Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel)
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
11
RePEc
1
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1
An extended
source
attractiveness
model : the advertising effectiveness of distinct athlete endorser attractiveness types and its contextual variation
Frank, Björn
;
Mitsumoto, Shusei
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
4
,
pp. 1091-1114
Persistent link: https://www.econbiz.de/10014320228
Saved in:
2
Virtual idols vs online influencers vs traditional celebrities : how young consumers respond to their endorsement advertising
Fan, Fei
;
Fu, Lin
;
Jiang, Qinghua
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
3
,
pp. 329-348
Persistent link: https://www.econbiz.de/10015047318
Saved in:
3
Trust me, I'm an influencer! : causal recipes for customer trust in artificial intelligence influencers in the retail industry
Alboqami, Hassan
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014251998
Saved in:
4
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
5
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
6
The effects of social media influencers on consumers' buying intentions with the mediating role of consumer attitude
Damirchi, Sadaf
;
Öney, Emrah
;
Sahranavard, Seyed Arash
- In:
New Dynamics in Banking and Finance : 5th International …
,
(pp. 45-72)
.
2022
Persistent link: https://www.econbiz.de/10013198505
Saved in:
7
Judging a book by its cover? : the role of unconventional appearance on social media influencers effectiveness
Fernandes, Teresa
;
Nettleship, Heather
;
Pinto, Luísa Helena
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013209677
Saved in:
8
Factors affecting the attitudes and behavioral intentions of followers toward advertising content embedded within YouTube influencers' videos
Kim, Eunyoung
;
Kim, Yeojin
- In:
Journal of promotion management : innovations in …
28
(
2022
)
8
,
pp. 1235-1256
Persistent link: https://www.econbiz.de/10013417005
Saved in:
9
Persuadability of celebrity brand endorsements : socio-economic and cultural perspective
Menezes, Kim Anne
;
Bhaskaran, Suku
;
Yadav, Itika
- In:
International journal of business and globalisation : IJBG
23
(
2019
)
1
,
pp. 69-87
Persistent link: https://www.econbiz.de/10012135625
Saved in:
10
Share and share alike? : examining the maturation of the sharing economy through a craft beer exchange
Whalen, Elizabeth A.
;
Belarmino, Amanda
;
Taylor, Scott <Jr.>
- In:
Journal of hospitality and tourism insights
2
(
2019
)
4
,
pp. 309-325
Persistent link: https://www.econbiz.de/10012130785
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