Search Results - subject:"Source credibility"

The effects of audit committee ties and industry expertise on investor judgments : extending Source Credibility Theory

Cohen, Jeffrey; Gaynor, Lisa Milici; Krishnamoorthy, Ganesh - In: Accounting, organizations and society : an … 102 (2022), pp. 1-17

Persistent link: https://www.econbiz.de/10013455930

Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency

Tian, Shiyun; Li, Jo Yun - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 133-161

Persistent link: https://www.econbiz.de/10014318186

"You post, I travel" : bloggers' credibility, digital engagement, and travelers' behavioral intention : the mediating role of hedonic and utilitarian motivations

Mainolfi, Giada; Lo Presti, Letizia; Marino, Vittoria; … - In: Psychology & marketing 39 (2022) 5, pp. 1022-1034

Persistent link: https://www.econbiz.de/10013186905

Looking at young millennials' risk perception and purchase intention toward GM foods : exploring the role of source credibility and risk attitude

Sun, Ruoyu; Meng, Juan - In: Health marketing quarterly 39 (2022) 3, pp. 263-279

Persistent link: https://www.econbiz.de/10013417448

The impact of eWOM source credibility on destination visit intention and online involvement: a case of Chinese tourists

González-Rodríguez, M. Rosario; Díaz-Fernández, M. … - In: Journal of Hospitality and Tourism Technology 13 (2022) 5, pp. 855-874

Purpose This study aims to investigate the relationships between electronic word of mouth (eWOM) source credibility … participants and analyzed using a partial least squares analysis. Findings All four dimensions of eWOM source credibility reduce …

Persistent link: https://www.econbiz.de/10014874352

Exploring how online responses change in response to debunking messages about COVID-19 on WhatsApp

Chen, Xingyu Ken; Na, Jin-Cheon; Tan, Luke Kien-Weng; … - In: Online Information Review 46 (2022) 6, pp. 1184-1204

conversations, the following was studied. The relationship between source credibility (i.e. characteristics of a communicator that … (ABSA) of the messages and measure information distortion. Findings Debunking messages with higher source credibility (e …. Finally, debunking messages with lower source credibility (e.g. stating that the information is false without any …

Persistent link: https://www.econbiz.de/10014967017

Does source credibility matter in promoting sustainable consumption? Developing an integrated model

Kumar, Rakesh; Kaushal, Shailesh Kumar; Kumar, Kishore - In: Social Responsibility Journal 19 (2022) 7, pp. 1320-1347

Purpose This paper aims to explore the role of source credibility while purchasing environment-friendly products using … results gave empirical support to the addition of source credibility to the original theory of planned. Moreover, consumer … environment. Originality/value The study is novel in terms of exploring role of source credibility and extending theory of planned …

Persistent link: https://www.econbiz.de/10015022557

Revisiting the antecedent of electronic word-of-mouth (eWOM) during COVID-19 pandemic

Rani, Anshu; Shivaprasad H. N. - In: Decision : official journal of Indian Institute of … 48 (2021) 4, pp. 419-432

Persistent link: https://www.econbiz.de/10012796387

Analysis of the factors that influence adoption of information from managerial responses to negative electronic word-of-mouth

Shrafat, Fayiz; Zeglat, Dia; Ensour, Waed; Sarhan, Nael Mosa - In: International journal of services and operations … 39 (2021) 4, pp. 495-527

Persistent link: https://www.econbiz.de/10012693063

Consumers' online restaurant food purchase intention : mixed-methods analysis of multiple mediators role

Muhammad Sabbir Rahman; Hussain, Bashir; Hussain, Mehdi; … - In: Journal of international food & agribusiness marketing 33 (2021) 2, pp. 217-242

Persistent link: https://www.econbiz.de/10012515021