Analysis of the factors that influence adoption of information from managerial responses to negative electronic word-of-mouth
Year of publication: |
2021
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Authors: | Shrafat, Fayiz ; Zeglat, Dia ; Ensour, Waed ; Sarhan, Nael Mosa |
Published in: |
International journal of services and operations management : IJSOM. - Genève : Inderscience Enterprises, ISSN 1744-2389, ZDB-ID 2205101-6. - Vol. 39.2021, 4, p. 495-527
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Subject: | electronic word-of-mouth | e-WOM | managerial response | source credibility | argument quality | informational usefulness | information adoption | Virales Marketing | Viral marketing | Informationsverhalten | Information behaviour | Führungskräfte | Managers | Konsumentenverhalten | Consumer behaviour | Information |
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