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Search: subject:"Source credibility"
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Subject
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Consumer behaviour
89
Konsumentenverhalten
87
source credibility
83
Credibility
72
Glaubwürdigkeit
72
Source credibility
65
Social Web
60
Social web
60
Internet marketing
58
Online-Marketing
57
Viral marketing
39
Advertising effects
38
Virales Marketing
38
Werbewirkung
38
Brand management
24
Markenführung
24
Advertising
20
Celebrity endorsement
20
Werbung
18
Celebrity-Werbung
17
Online retailing
15
Online-Handel
15
Social media
13
Brand image
12
Markenimage
12
Information behaviour
9
Informationsverhalten
9
eWOM
9
social media
9
Confidence
8
Experiment
8
Financial audit
8
Public relations
8
Vertrauen
8
Website
8
Wirtschaftsprüfung
8
information adoption
8
purchase intention
8
Öffentlichkeitsarbeit
8
Communication
7
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Online availability
All
Undetermined
128
Free
28
Type of publication
All
Article
173
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
145
Aufsatz in Zeitschrift
145
research-article
15
Aufsatz im Buch
4
Book section
4
Article
3
Conference paper
2
Graue Literatur
2
Konferenzbeitrag
2
Non-commercial literature
2
Working Paper
2
Arbeitspapier
1
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Language
All
English
169
Undetermined
9
Spanish
1
Author
All
Camilleri, Mark Anthony
3
Filieri, Raffaele
3
Hildenbrand, Andreas
3
Mishra, Abhishek
3
Piper, Anne
3
Aram, Farshad
2
Baker, Thomas
2
Baudier, Patricia
2
Boissieu, Élodie de
2
Ding, Yue
2
Esmaeilpour, Majid
2
Fachrurazi, Fachrurazi
2
Fahham, Achmad Muchaddam
2
Kackovic, Monika
2
Khwaja, Muddasar Ghani
2
Kozak, Metin
2
Kühl, Rainer W.
2
Mahapatra, Sabita
2
Mayzlin, Dina
2
Meyer, Tracy
2
Munnukka, Juha
2
Qiu, Lingyun
2
Silalahi, Sahat Aditua Fandhitya
2
Toivonen, Hanna
2
Uusitalo, Outi
2
Wijnberg, Nachoem M.
2
Zaman, Umer
2
Abitbol, Alan
1
Agarwal, Bhawna
1
Ahmadi, Hormoz
1
Akdoğan, Kutay
1
Akram, Umair
1
Alam, Faizan
1
Alboqami, Hassan
1
Alsaeed, Ghadeer R.
1
Altıntaş, Emre
1
Amrehn, Jana
1
Andrea Gudmundsdóttir
1
Anuj
1
Arasli, Hüseyin
1
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Institution
All
Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel)
1
International Institute of Social and Economic Sciences
1
School of Management, Yale University
1
Published in...
All
International journal of internet marketing and advertising : IJIMA
7
Journal of retailing and consumer services
6
Journal of business research : JBR
5
Journal of electronic commerce research : JECR
4
Journal of promotion management : innovations in planning and applied research
4
Online Information Review
4
Health marketing quarterly
3
International journal of hospitality management
3
Journal of marketing communications
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing intelligence & planning
3
Auditing : a journal of practice & theory
2
European journal of marketing
2
Global business review
2
Information systems research : ISR
2
International journal of consumer studies
2
Journal of Hospitality and Tourism Technology
2
Journal of consumer marketing
2
Journal of hospitality marketing & management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
The journal of services marketing
2
Accounting horizons : a quarterly publication of the American Accounting Association
1
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
1
Advances in accounting : a research annual
1
Agriculture and Human Values
1
Asia Pacific Journal of Marketing and Logistics
1
Asia-Pacific Journal of Business Administration
1
Asian African journal of economics and econometrics
1
Australasian marketing journal
1
Behavioral research in accounting
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Business strategy and the environment
1
Cogent Business & Management
1
Cogent business & management
1
Construction Management and Economics
1
Corporate reputation review : an international journal
1
Data science and management : DSM
1
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Source
All
ECONIS (ZBW)
151
Other ZBW resources
15
RePEc
9
EconStor
4
Showing
81
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179
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81
Blind trust? : the importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers
Breves, Priska
;
Amrehn, Jana
;
Heidenreich, Anna
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1209-1229
Persistent link: https://www.econbiz.de/10012650647
Saved in:
82
The paradox of word-of-mouth in social commerce : exploring the juxtaposed impacts of
source
credibility
and information quality on SWOM spreading
Cheng, Xusen
;
Gu, Yu
;
Hua, Ying
;
Luo, Xin
- In:
Information & management : the internat. journal of …
58
(
2021
)
7
,
pp. 1-11
Persistent link: https://www.econbiz.de/10013259430
Saved in:
83
Forty-five years of celebrity credibility and endorsement literature : review and learnings
Halder, Deepa
;
Pradhan, Debasis
;
Chaudhuri, Himadri Roy
- In:
Journal of business research : JBR
125
(
2021
),
pp. 397-415
Persistent link: https://www.econbiz.de/10012494108
Saved in:
84
Gender and celebrity scandals : a cross-cultural examination on celebrity endorsement
Huang, Jianping
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 133-150
Persistent link: https://www.econbiz.de/10012385180
Saved in:
85
Celebrity endorsements : investigating the interactive effects of internalization, identification and product type on consumers' attitudes and intentions
El Hedhli, Kamel
;
Zourrig, Haithem
;
Becheur, Imene
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012430627
Saved in:
86
The impact of the
source
credibility
of Instagram influencers on travel intention : the mediating role of parasocial interaction
Yılmazdoğan, Orhan Can
;
Doğan, Rana Şen
; …
- In:
Journal of vacation marketing
27
(
2021
)
3
,
pp. 299-313
Persistent link: https://www.econbiz.de/10012593262
Saved in:
87
Whose and what content matters? : consumers' liking behavior toward advertisement in microblogs
Chu, Xiumin
;
Liu, Yezheng
;
Chen, Xiayu
;
Ling, Haifeng
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
4
,
pp. 252-276
Persistent link: https://www.econbiz.de/10012404582
Saved in:
88
Third-party signals and sales to expert-agent buyers : quality indicators in the contemporary visual arts market
Kackovic, Monika
;
Bun, Maurice J. G.
;
Weinberg, Charles B.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 587-601
Persistent link: https://www.econbiz.de/10012494705
Saved in:
89
Grassroots adoption of cloud-based storage solutions
Raddatz, Nirmalee I.
;
Stafford, Thomas
;
Van Slyke, Craig
; …
- In:
The journal of information systems : JIS ; a semiannual …
34
(
2020
)
3
,
pp. 213-232
Persistent link: https://www.econbiz.de/10012321369
Saved in:
90
Employee review websites as source of recruitment communication : the role of
source
credibility
, realistic information, and specific information
Kaur, Tavleen
;
Dubey, Ritesh Kumar
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
3
,
pp. 74-94
Persistent link: https://www.econbiz.de/10012292176
Saved in:
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