The sport economic literature relies on the city size to proxy for the size of the home market of sports teams. This paper seeks to clarify whether the commonly used definition for home market size in sports economics is actually a valid measure for revenue potential in the modern digital age....

Sponsoring als Element der Sportvermarktung und des Sportsponsoring.-Erscheinungsformen des Sportsponsoring -- Planungsprozess des Sportsponsoring -- Ziele und Zielgruppen des Sportsponsoring als Ausgangspunkt -- Strategische Ausrichtung des Sportsponsoring -- Auswahl von Sponsorships im Sport...

Sportmarketing im Zentrum verschiedener Märkte -- Grundlagen des Sportmarketing -- Leistungsaspekte im Sportmarketing -- Preise und Verträge im Sportmarketing -- Kommunikationsthemen im Sportmarketing -- Vertriebswege im Sportmarketing -- Perspektiven des Sports – Chancen und Risiken im...

The competition rules and policy framework of the European Union represents an important institutional restriction for doing sports business. Driven by the courts, the 2007 overhaul of the approach and methodology has increased the scope of competition policy towards sports associations and...

Sport has become a global business. There is no corner of the Earth that isn't reached by coverage of global sporting mega-events such as the Olympics or the World Cup, events managed by international governing bodies such as the IOC and FIFA that operate like major international businesses....