Wiratama, Bayu; Wijaya, Angga Pandu; Prihandono, Dorojatun - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 23 (2022) 1, pp. 231-238
mediating the effects of store atmosphere and brand loyalty toward purchase decisions. The research employs a quantitative … word of mouth directly affect purchase decisions; however, store atmosphere does not affect consumer purchase. The result … also indicates that word of mouth mediates brand loyalty, brand image, and store atmosphere towards consumer purchase …
