Hoch, Stephen J.; Bradlow, Eric T.; Wansink, Brian - In: Marketing Science 18 (1999) 4, pp. 527-546
satisfaction and store choice. Remarkably, except for a recent study by Broniarczyk et al. (1998), there has been no research aimed … influence of variety perception and organization on stated satisfaction and store choice. To summarize our major findings: 1 … store choice. People are more satisfied with and likely to choose stores carrying those assortments that are perceived as …