Le Serre, Delphine; Weber, Karin; Legohérel, Patrick; … - In: Journal of Consumer Marketing 34 (2017) 5, pp. 455-466
subjective age. The purpose of this study is to investigate the influence of subjective age dimensions on seniors’ behavior and … Chinese seniors. Two dimensions of subjective age were measured: cognitive age and ideal age, along with travel motivations …. Subjective age dimensions prove to be related with seniors’ behaviors (perceived travel risks). The present study also …