This research aims to examine the effect of the characteristics of live streaming on consumers' impulsive buying behaviour. The study adopts the stimulus-organism-response theory (S-O-R), as a theoretical framework. The study used a self-administered questionnaire for data collection. The...

We study the relationship between overconfidence and the political and financial behavior of a nationally representative sample. Consistent with theoretical predictions, our findings indicate that excessive confidence in one's judgment is associated with lower portfolio diversification, greater...