Unveiling trust as a mediator in distributor loyalty within South African multi-level marketing
Carinda C. Williams, Marizaan Kleynhans
Year of publication: |
2024
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Authors: | Williams, Carinda C. ; Kleynhans, Marizaan |
Published in: |
South African journal of economic and management sciences. - Pretoria : [Verlag nicht ermittelbar], ISSN 2222-3436, ZDB-ID 2628615-4. - Vol. 27.2024, 1, p. 1-7
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Subject: | multi-level marketing | distributor | distributor satisfaction | distributor loyalty | distributor trust | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Südafrika | South Africa | Lieferantenmanagement | Supplier relationship management | Vertrieb | Physical distribution | Vertriebsweg | Distribution channel | Kundenzufriedenheit | Customer satisfaction |
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