Chahal, Hardeep; Kumari, Neetu - In: International Journal of Pharmaceutical and Healthcare … 6 (2012) 2, pp. 167-190
Purpose – The purpose of this paper is to analyze the dimensionality of the consumer perceived value (CPV) concept, development of a CPV scale and its measurement in the Indian healthcare sector. Design/methodology/approach – The data on consumer perceived value are gathered from 515...