Siano, Alfonso; Palazzo, Maria - In: Journal of Communication Management 19 (2015) 1, pp. 102-116
were sourced from reports made available by Tetra Pak Italy. Findings – The study confirmed the contribution of the … strategic proactive role played by Tetra Pak Italy managers of External Relations and Marketing Departments and the … Relations and Marketing managers as members of the dominant coalition. Originality/value – The paper analyses a Tetra Pak Italy …