The purpose of this Special Issue is to show progress regarding current research and literature on the theme of "Current Trends in Tourism under COVID-19 and Future Implications for Sustainability". In particular, this Special Issue of the peer-reviewed international journal Sustainability...

The growth of globalization has intensified the competition among countries, cities and regions to attract various target audiences. Places need different marketing and branding strategies to gain competitive advantage and reputation. This article presents a review of extant place branding...

Although the branding literature commenced during the 1940s, the first publications related to destination branding did not emerge until half a century later. A review of 74 destination branding publications by 102 authors from the first 10 years of destination branding literature (1998-2007)...