Schwepker, Charles H.; Schultz, Roberta J. - In: Journal of Business & Industrial Marketing 28 (2013) 4, pp. 347-356
suggesting that “unethical intention” is inversely related to “trust in manager” and “customer‐oriented selling.” Data were … manager and customer‐oriented selling. Interestingly, the proposed negative relationship between trust in manager and customer … hypothesized relationships. Findings – Support was shown for a negative relationship between unethical intention and both trust in …