Koo, Chulmo; Joun, Youhee; Han, Heejeong; Chung, Namho - In: International Journal of Contemporary Hospitality Management 28 (2016) 7, pp. 1338-1360
, this study proposes a research model based on use and gratification theory and the belief–desire–intention model. Findings … desire experienced through the content. Research limitations/implications This study suggests the synthesis of the use and … gratification theory and the belief–desire–intention model and an examination of theoretical and practical implications. Originality …
