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Search: subject:"User Generated Content"
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Subject
All
Social Web
300
Social web
300
user-generated content
238
Internet marketing
150
Online-Marketing
148
Viral marketing
142
Virales Marketing
142
User-generated content
135
Consumer behaviour
132
Konsumentenverhalten
132
Customer integration
82
Kundenintegration
82
Brand image
57
Markenimage
57
social media
57
Brand management
53
Markenführung
53
Online retailing
42
Online-Handel
42
Tourism
40
Beziehungsmarketing
38
Relationship marketing
38
Social media
38
Tourismus
37
Web 2.0 technologies
36
Web 2.0-Technologien
36
user generated content
35
Content Management
33
Content management
33
Data Mining
33
Data mining
33
Electronic Commerce
33
E-commerce
32
Holiday behaviour
32
Urlaubsverhalten
32
User Generated Content
30
Internet
27
Soziales Netzwerk
27
Tourism marketing
27
Tourismusmarketing
27
more ...
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Online availability
All
Undetermined
314
Free
124
Type of publication
All
Article
442
Book / Working Paper
92
Other
3
Type of publication (narrower categories)
All
Article in journal
380
Aufsatz in Zeitschrift
380
Working Paper
35
Graue Literatur
25
Non-commercial literature
25
Arbeitspapier
20
Article
13
Thesis
12
Hochschulschrift
11
Aufsatz im Buch
5
Book section
5
Conference Paper
3
Conference paper
3
Dissertation u.a. Prüfungsschriften
3
Konferenzbeitrag
3
Aufsatzsammlung
2
Collection of articles of several authors
2
Collection of articles written by one author
2
Research Report
2
Sammelwerk
2
Sammlung
2
Book Part
1
Congress Report
1
Handbook
1
Handbuch
1
Interview
1
Konferenzschrift
1
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Language
All
English
471
Undetermined
50
German
14
Polish
2
Author
All
Slivko, Olga
18
Kummer, Michael E.
13
Kerkhof, Anna
10
Ghose, Anindya
7
Klimczuk, Andrzej
7
Hinnosaar, Marit
6
Hinnosaar, Toomas
6
Arnhold, Ulrike
5
Giorgidze, George
5
Girard, Yann
5
Halatchliyski, Iassen
5
Handke, Christian
5
Mattes, Anselm
5
Saam, Marianne
5
Saura, José Ramón
5
Tan, Yong
5
Tellis, Gerard J.
5
Hu, Feng
4
Ipeirotis, Panagiotis G.
4
Münster, Johannes
4
Netzer, Oded
4
Seiler, Stephan
4
Tirunillai, Seshadri
4
Zhang, Michael
4
Aaltonen, Aleksi
3
Bilgihan, Anil
3
Clement, Michel
3
Dennhardt, Severin
3
Goldenberg, Jacob
3
Hong, Yili
3
Kannan, P. K.
3
Kummer, Michael
3
Kwok, Linchi
3
Law, Chun Hung Roberts
3
Li, Gang
3
Morrison, Alastair M.
3
Okumus, Fevzi
3
Papies, Dominik
3
Qiu, Liangfei
3
Ransbotham, Sam
3
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Institution
All
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
5
NET Institute
3
Zentrum für Europäische Wirtschaftsforschung (ZEW)
3
Centre for Economic Performance, LSE
2
London School of Economics (LSE)
2
Fachbereich für Wirtschaftswissenschaften, Universität Paderborn
1
International Telecommunications Society (ITS)
1
Universität Mannheim
1
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Published in...
All
Information systems research : ISR
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Management science : journal of the Institute for Operations Research and the Management Sciences
15
Tourism management : research, policies, practice
13
Journal of business research : JBR
12
Journal of marketing research
12
ZEW Discussion Papers
11
International journal of hospitality management
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing Science
8
International journal of contemporary hospitality management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of electronic commerce research : JECR
7
Journal of hospitality marketing & management
7
Journal of management information systems : JMIS
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
ZEW discussion papers
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing communications
5
Journal of retailing and consumer services
5
MPRA Paper
5
Technological forecasting & social change : an international journal
5
CESifo Working Paper
4
CESifo working papers
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the review of marketing communications
4
International journal of technology marketing : IJTMkt
4
Internet Policy Review
4
Journal of destination marketing & management
4
Journal of promotion management : innovations in planning and applied research
4
The journal of product & brand management
4
Business Horizons
3
Business horizons
3
Cogent business & management
3
DIW Economic Bulletin
3
DIW Wochenbericht
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of consumer studies
3
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Source
All
ECONIS (ZBW)
427
RePEc
50
EconStor
34
BASE
11
USB Cologne (EcoSocSci)
10
Other ZBW resources
5
Showing
81
-
90
of
537
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date (newest first)
date (oldest first)
81
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
82
Transparency management of content creators on social media : motivation, tenure, and status
Lee, S. S.
;
Shin, Jieun
;
Won, Jungyun
- In:
Journal of media business studies
20
(
2023
)
3
,
pp. 264-283
Persistent link: https://www.econbiz.de/10014319846
Saved in:
83
Product quality tracking based on digital Voice-of-Customers
Barravecchia, Federico
;
Mastrogiacomo, Luca
; …
- In:
Total quality management & business excellence
34
(
2023
)
11/12
,
pp. 1386-1409
Persistent link: https://www.econbiz.de/10014320296
Saved in:
84
Impact of social metrics in decentralized finance
Piñeiro Chousa, Juan Ramón
;
Šević, Aleksander
; …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014281145
Saved in:
85
Immediate and enduring effects of digital badges on online content consumption and generation
Lu, Shijie
;
Xie, Ying
;
Chen, Xingyu
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 146-163
Persistent link: https://www.econbiz.de/10014281912
Saved in:
86
Automated inference of product attributes and their importance from
user-generated
content
: can we replace traditional market research?
Roelen-Blasberg, Tobias
;
Habel, Johannes
;
Klarmann, Martin
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 164-188
Persistent link: https://www.econbiz.de/10014281919
Saved in:
87
Investigating the effect of status changes in review platforms
Tamaddoni, Ali
;
Seenivasan, Satheesh
;
Pallant, Jason I.
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014281924
Saved in:
88
Can consumer-posted photos serve as a leading indicator of restaurant survival? : evidence from yelp
Zhang, Mengxia
;
Luo, Lan
- In:
Management science : journal of the Institute for …
69
(
2023
)
1
,
pp. 25-50
Persistent link: https://www.econbiz.de/10014285959
Saved in:
89
Proposal for employing
user-generated
content
as a data source for measuring tourism destination image
Alarcón-Urbistondo, Pilar
;
Rojas-de-Gracia, María-Mercedes
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
4
,
pp. 643-664
Persistent link: https://www.econbiz.de/10014265800
Saved in:
90
Let photos speak : the effect of user-generated visual content on hotel review helpfulness
Li, Chunhong
;
Kwok, Linchi
;
Xie, Karen L.
;
Liu, Jianwei
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
4
,
pp. 665-690
Persistent link: https://www.econbiz.de/10014265802
Saved in:
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