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Search: subject:"User-generated content (UGC)"
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Social Web
16
Social web
16
User-generated content (UGC)
13
Internet marketing
10
Online-Marketing
10
Viral marketing
10
Virales Marketing
10
user-generated content (UGC)
10
Consumer behaviour
8
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8
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7
Kundenintegration
7
Destination management
4
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4
Tourism
4
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4
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User-Generated Content (UGC)
4
Data Mining
3
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3
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Online-Handel
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Tourism industry
3
Tourismuswirtschaft
3
Authenticity
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China
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Credibility
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Customer satisfaction
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E-commerce
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Electronic Commerce
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Abreu Novais, Margarida
2
Arcodia, Charles
2
Azubuike, Tracy
2
Eilert, Meike
2
Jin, Seunga Venus
2
Kralj, Anna
2
Le, Truc H.
2
Legocki, Kimberly V.
2
Morrison, Alastair M.
2
Pásková, Martina
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2
Tirunillai, Seshadri
2
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2
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1
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Ho-Dac, Nga N.
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1
Kareklas, Ioannis
1
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1
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1
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Tourism management : research, policies, practice
4
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3
International journal of hospitality management
2
Administrative Sciences
1
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Business Horizons
1
Future Business Journal
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Information systems research : ISR
1
International journal of advertising : the review of marketing communications
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International journal of enterprise information systems : an official publication of the Information Resources Management Association
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Journal of consumer marketing
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Journal of destination marketing & management
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Journal of electronic commerce research : JECR
1
Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
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Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Online Information Review
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Scandinavian journal of hospitality and tourism
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South Asian journal of marketing
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Technological forecasting & social change : an international journal
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Tourism and hospitality research : THR
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Transfer : Zeitschrift für Kommunikation und Markenmanagement
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Worldwide Hospitality and Tourism Themes
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ECONIS (ZBW)
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EconStor
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1
Do user-generated content and micro-celebrity posts encourage generation Z users to search online shopping behavior on social networking sites : the moderating role of sponsored ad...
Shetu, Sabakun Naher
- In:
Future Business Journal
9
(
2023
)
1
,
pp. 1-15
The study investigates the impact of
user-generated
content
(
UGC
) and micro-celebrity posts on the online purchasing …
Persistent link: https://www.econbiz.de/10014505361
Saved in:
2
Product placement by social media homefluencers during new normal
Ghosh, Mollika
- In:
South Asian journal of marketing
3
(
2022
)
1
,
pp. 21-37
"new normal" can generate
user-generated
content
(
UGC
) and determine the manners of product placement by SMIs who have …
Persistent link: https://www.econbiz.de/10013341500
Saved in:
3
New entrants for attractions network evolution
Vieira, Daniel Pires
;
Reyes Junior, Edgar
;
Rangel, …
- In:
Tourism and hospitality research : THR
24
(
2024
)
2
,
pp. 291-303
Persistent link: https://www.econbiz.de/10014632107
Saved in:
4
Trust model for online reviews of tourism services and evaluation of destinations
Zelenka, Josef
;
Azubuike, Tracy
;
Pásková, Martina
- In:
Administrative Sciences
11
(
2021
)
2
,
pp. 1-21
Obtaining information about destinations and services they provide is ever more based on
user-generated
content
(
UGC
…
Persistent link: https://www.econbiz.de/10012612266
Saved in:
5
Trust model for online reviews of tourism services and evaluation of destinations
Zelenka, Josef
;
Azubuike, Tracy
;
Pásková, Martina
- In:
Administrative Sciences : open access journal
11
(
2021
)
2
,
pp. 1-21
Obtaining information about destinations and services they provide is ever more based on
user-generated
content
(
UGC
…
Persistent link: https://www.econbiz.de/10012489631
Saved in:
6
Folklore as a frame for understanding UGC : pharma folklore from YouTube reflections on psychiatric drugs for depression
Yeh, Marie
;
Walker, Kristen L.
;
Legocki, Kimberly V.
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1391-1416
Persistent link: https://www.econbiz.de/10014450063
Saved in:
7
Erfolgsmerkmale des B-to-B-Digital-Brand-Marketings : eine Untersuchung auf Basis des Customer-Based-Brand-Equity-Modells für Wirtschaftskanzleien
Detscher, Stefan
;
Hillmann, Tabea
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
4
,
pp. 59-66
Persistent link: https://www.econbiz.de/10014440142
Saved in:
8
Fanning the flames : understanding viral content after brand transgressions
Legocki, Kimberly V.
;
Walker, Kristen L.
;
Eilert, Meike
- In:
Journal of consumer marketing
39
(
2022
)
5
,
pp. 460-474
Persistent link: https://www.econbiz.de/10013399688
Saved in:
9
UGC involvement, motivation and personality : comparison between China and Spain
González-Rodríguez, M. Rosario
;
Díaz-Fernández, M. …
- In:
Journal of destination marketing & management
19
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012548477
Saved in:
10
Exploring the multi-dimensionality of authenticity in dining experiences using online reviews
Le, Truc H.
;
Arcodia, Charles
;
Abreu Novais, Margarida
; …
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012514374
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