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Search: subject:"Visual information processing"
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Consumer behaviour
3
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3
Perception
2
Visualisierung
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Visualization
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Advertising effects
1
Brand
1
Brand concepts
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Brand image
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Brand management
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Click
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Computer interface
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Computerized method
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Logo stability/instability
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Markenartikel
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Markenimage
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Perceived vividness
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Personality psychology
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Processing fluency
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Product design
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Touch
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Visual information processing
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Visual information processing style
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adornment
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attractiveness
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correspondence analysis
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grooming
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opersonal appearance
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Ai, Yijie
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Dotson, Micheal J.
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Garber, Lawrence L.
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Honeycutt, Earl D.
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Huang, Haiyang
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Keh, Hean Tat
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International journal of management practice : IJMP
1
Marketing letters : a journal of research in marketing
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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Stability or instability : the impact of brand concepts on logo design preferences
Huang, Haiyang
;
Cai, Yuanyuan
;
Xu, Lisha
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 465-480
Persistent link: https://www.econbiz.de/10012601197
Saved in:
2
Touch vs. click : how computer interfaces polarize consumers' evaluations
Wang, Xiaoyu
;
Keh, Hean Tat
;
Zhao, Hongrui
;
Ai, Yijie
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 265-277
Persistent link: https://www.econbiz.de/10012301466
Saved in:
3
The use of personal apparance cues to infer sales rep character
Garber, Lawrence L.
;
Honeycutt, Earl D.
;
Dotson, Micheal J.
- In:
International journal of management practice : IJMP
8
(
2015
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011377130
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