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Search: subject:"WRO"
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Marketing theory
6
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6
Wroe Alderson
6
USA
4
United States
4
Betriebswirtschaftsstudium
2
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2
Graduate business education
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1951-1965
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1955-1956
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Alderson, Wroe
1
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1
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German Due Diligence Supply Chain Act
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History of economic thought
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Uyghur Forced Labor Prevention Act
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WRO
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Dixon, Donald F.
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Journal of historical research in marketing
2
History of marketing thought ; Volume 2
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of customer behaviour
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of supply chain management, logistics and procurement
1
The annals of the School of Business Administration, Kobe University
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ECONIS (ZBW)
8
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1
Managing forced labour obligations as part of your ESG strategy
Richer, Suzanne
- In:
Journal of supply chain management, logistics and …
6
(
2023
)
1
,
pp. 26-34
Persistent link: https://www.econbiz.de/10014431210
Saved in:
2
A general theory of business marketing : R-A theory, Alderson, the ISBM framework, and the IMP theoretical structure
Hunt, Shelby D.
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 283-293
Persistent link: https://www.econbiz.de/10009766137
Saved in:
3
Wroe
Alderson's Marketing Theory Seminar : an experiment in higher education (1951 - 1965)
McGarry, E. D.
- In:
Journal of historical research in marketing
3
(
2011
)
2
,
pp. 244-250
Persistent link: https://www.econbiz.de/10009233211
Saved in:
4
Wroe
Alderson's Marketing behaviour and executive action inserted into Reavis Cox's marketing theory course at Wharton 50 years ago : a student's reaction
Dixon, Donald F.
- In:
Journal of historical research in marketing
3
(
2011
)
1
,
pp. 10-28
Persistent link: https://www.econbiz.de/10008936953
Saved in:
5
Information and communication technology and marketing science : a long term perspective on evolving consumer behaviour
Lock, Andrew
- In:
Journal of customer behaviour
9
(
2010
)
1
,
pp. 77-83
Persistent link: https://www.econbiz.de/10003965739
Saved in:
6
Wroe
Alderson a life
Wooliscroft, Ben
-
2008
Persistent link: https://www.econbiz.de/10003644077
Saved in:
7
Quaker travels, fellow traveler? :
Wroe
Alderson's visit to Russia during the cold war
Tadajewski, Mark
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
3
,
pp. 303-324
Persistent link: https://www.econbiz.de/10003893488
Saved in:
8
A fuctionalist's ʺsystems conceptʺ in marketing
Tamura, Masanori
- In:
The annals of the School of Business Administration, …
16
(
1972
),
pp. 73-84
Persistent link: https://www.econbiz.de/10002902489
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