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Search: subject:"Werbebotschaft"
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Subject
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Advertising planning
802
Werbeplanung
802
Werbewirkung
223
Advertising effects
220
Werbung
182
Advertising
159
Marketingmanagement
140
Marketing management
139
Deutschland
125
Germany
121
Theorie
99
Theory
99
Online-Marketing
95
Internet marketing
92
Werbeträger
84
Advertising media
82
Consumer behaviour
76
Konsumentenverhalten
76
USA
73
United States
72
Brand management
69
Markenführung
69
Advertising industry
58
Werbewirtschaft
58
Zielgruppe
54
Marketing
53
Target group
53
Psychology of advertising
40
Werbepsychologie
40
Öffentlichkeitsarbeit
34
Public relations
32
Werbebotschaft
30
Brand
29
Markenartikel
29
Market research
29
Marktforschung
29
Markenimage
25
Beziehungsmarketing
24
Direct marketing
24
Direktmarketing
24
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Online availability
All
Undetermined
90
Free
58
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Article
492
Book / Working Paper
329
Journal
10
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All
Article in journal
285
Aufsatz in Zeitschrift
285
Aufsatz im Buch
207
Book section
207
Hochschulschrift
69
Graue Literatur
52
Non-commercial literature
52
Thesis
50
Arbeitspapier
32
Working Paper
32
Ratgeber
31
Case study
27
Fallstudie
27
Guidebook
25
Collection of articles of several authors
21
Lehrbuch
21
Sammelwerk
21
Textbook
15
Bibliografie enthalten
12
Bibliography included
12
Aufsatzsammlung
8
Reprint
8
Dissertation u.a. Prüfungsschriften
6
Handbook
6
Handbuch
6
Collection of articles written by one author
4
Konferenzschrift
4
Sammlung
4
Interview
3
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2
Einführung
2
Forschungsbericht
2
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2
Multi-volume publication
2
Nachschlagewerk
2
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2
Beispielsammlung
1
Bibliografie
1
Flugblatt
1
Glossar enthalten
1
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Language
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English
508
German
320
French
4
Undetermined
2
Italian
1
Russian
1
Spanish
1
Swedish
1
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Author
All
King, Stephen
13
Unger, Fritz
10
Fuchs, Wolfgang
7
Gierl, Heribert
7
Naik, Prasad A.
7
Steffenhagen, Hartwig
7
Brunner, Christian Boris
6
Chandra, Ambarish
6
Pelsmacker, Patrick de
6
Esch, Franz-Rudolf
5
Pepels, Werner
5
Percy, Larry
5
Rossiter, John R.
5
Schweiger, Günter
5
Westwood, John
5
Baetzgen, Andreas
4
Cheong, Yunjae
4
Elliott, Richard
4
Gärtner, Robert Henrik
4
Kaiser, Ulrich
4
Kim, Kihan
4
Okazaki, Shintaro
4
Peters, Kay
4
Schrattenecker, Gertraud
4
Schultz, Don E.
4
Tellis, Gerard J.
4
Anderson, Simon P.
3
Baye, Michael R.
3
Bruhn, Manfred
3
Dahlén, Micael
3
Danaher, Peter J.
3
Eisend, Martin
3
Fulgoni, Gian
3
Galeotti, Andrea
3
Gijsenberg, Maarten J.
3
Gordon, Brett R.
3
Gou, Qinglong
3
Hartmann, Wesley R.
3
Huang, Zhimin
3
Huber, Frank
3
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Institution
All
Springer Fachmedien Wiesbaden
8
Deutsche Werbewissenschaftliche Gesellschaft
4
Axel-Springer-Verlag / Media-Service
2
Europäische Agentur für Sicherheit und Gesundheitsschutz am Arbeitsplatz
2
Technische Universität Braunschweig
2
Österreichische Werbewissenschaftliche Gesellschaft
2
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Communication, Advertising and Marketing Education Foundation
1
Duncker & Humblot
1
Europa Verlag Ges. m.b.H. & Co. KG
1
Fachhochschule Reutlingen / European School of Business
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
ICORIA <9, 2010, Madrid>
1
IGI Global
1
Munich Business School
1
National Bureau of Economic Research
1
Rheinwerk Verlag
1
Springer Gabler <Firma>
1
Stereotypen und Wissensrepräsentationen in Marketing und Werbung <Veranstaltung> <2015, Darmstadt>
1
The Nielsen Company (Germany)
1
Uni-Taschenbücher GmbH
1
Universitetet i Oslo / Økonomisk institutt
1
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Published in...
All
Journal of advertising research
28
International journal of advertising : the quarterly review of marketing communications
21
Journal of advertising : official publication of the American Academy of Advertising
20
Leitfaden Online-Marketing ; [Bd. 1]
19
A master class in brand planning : the timeless works of Stephen King
17
SpringerLink / Bücher
16
Journal of marketing communications
11
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
11
PR-Kampagnen
9
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
7
Journal of business research : JBR
7
The Sage handbook of advertising
7
Handbook of research on effective advertising strategies in the social media age
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
6
Handbuch Kommunikationsmanagement
5
Journal of marketing research : JMR
5
Journal of marketing theory and practice
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing : ZFP ; journal of research and management
5
Strategische Kommunikationsplanung
5
UTB / Betriebswirtschaftslehre
5
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
4
European journal of marketing : EJM
4
Faculty & research / Insead : working paper series
4
Journal of promotion management : JPM
4
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
4
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Akzente
3
Beiträge des Instituts für Empirische Wirtschaftsforschung
3
European journal of operational research : EJOR
3
Gabler Edition Wissenschaft
3
Handbuch Unternehmenskommunikation
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Measuring and managing brands
3
Research
3
The Rand journal of economics
3
The journal of industrial economics
3
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Source
All
ECONIS (ZBW)
817
USB Cologne (EcoSocSci)
13
USB Cologne (business full texts)
1
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91
"Is there a gap in the market, and is there a market in the gap?" : how advertising planning performs markets
Jacobi, Erik S.
;
Freund, James
;
Araujo, Luis
- In:
Marketing performativity : theories, practices and devices
,
(pp. 37-60)
.
2017
Persistent link: https://www.econbiz.de/10011616285
Saved in:
92
Business-to-business marketing communication : value and efficiency considerations in recessionary times
Rizomyliotis, Ioannis
;
Konstantoulaki, Kleopatra
; …
-
2017
Persistent link: https://www.econbiz.de/10011663685
Saved in:
93
Managing buzz
Campbell, Arthur
;
Mayzlin, Dina
;
Shin, Jiwoong
- In:
The Rand journal of economics
48
(
2017
)
1
,
pp. 203-229
Persistent link: https://www.econbiz.de/10011665528
Saved in:
94
Big food : critical perspectives on the global growth of the food and beverage industry
Williams, Simon N.
(
ed.
);
Nestle, Marion
(
ed.
)
-
2017
-
First issued in paperback
Persistent link: https://www.econbiz.de/10011787500
Saved in:
95
Successful marketing communicatios : a practical guide to planning and implementation
Ace, Cathy
-
2017
Persistent link: https://www.econbiz.de/10011774509
Saved in:
96
Cooperative Advertising with accrual rate in a dynamic supply chain
Zhang, Juan
;
Gou, Qinglong
;
Li, Susan
;
Huang, Zhimin
- In:
Dynamic games and applications : DGA
7
(
2017
)
1
,
pp. 112-130
Persistent link: https://www.econbiz.de/10011804955
Saved in:
97
Low‐price guarantees as advertisement strategy and compensation policy : the more, the better?
Haesevoets, Tessa
;
Van Hiel, Alain
;
Onraet, Emma
; …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
5
,
pp. 389-402
Persistent link: https://www.econbiz.de/10011814798
Saved in:
98
Real-time bidding in online advertising
Heise, Marc
-
2017
Persistent link: https://www.econbiz.de/10011886898
Saved in:
99
Advertising and attachment : exploiting loss aversion through prepurchase information
Karle, Heiko
;
Schumacher, Heiner
- In:
The Rand journal of economics
48
(
2017
)
4
,
pp. 927-948
Persistent link: https://www.econbiz.de/10011946965
Saved in:
100
Advertising as a search deterrent
Wang, Chengsi
- In:
The Rand journal of economics
48
(
2017
)
4
,
pp. 949-971
Persistent link: https://www.econbiz.de/10011946966
Saved in:
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