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  • Search: subject:"Werbung"
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Year of publication
Subject
All
Werbung 13,911 Online-Marketing 13,176 Internet marketing 12,859 Advertising 9,889 Konsumentenverhalten 8,141 Consumer behaviour 8,134 Social Web 6,130 Social web 6,129 Werbewirkung 5,878 Advertising effects 5,769 Internationales Marketing 5,137 International marketing 5,106 Markenführung 3,097 Brand management 3,091 Marketingmanagement 2,743 Marketing management 2,690 Deutschland 2,616 Theorie 2,609 Theory 2,572 USA 2,300 Electronic Commerce 2,288 E-commerce 2,153 Online retailing 2,137 Online-Handel 2,137 United States 2,107 Beziehungsmarketing 2,075 Relationship marketing 2,075 Germany 2,001 Markenimage 1,891 Viral marketing 1,891 Virales Marketing 1,890 Marketing 1,865 Brand image 1,859 Direktmarketing 1,506 Direct marketing 1,474 Internet 1,433 Markenartikel 1,163 Werbepsychologie 1,162 Brand 1,080 Psychology of advertising 1,055
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Online availability
All
Undetermined 10,010 Free 4,642
Type of publication
All
Article 21,298 Book / Working Paper 13,994 Journal 305 Database 1 Other 1
Type of publication (narrower categories)
All
Article in journal 16,374 Aufsatz in Zeitschrift 16,374 Aufsatz im Buch 3,479 Book section 3,479 Graue Literatur 2,233 Non-commercial literature 2,233 Working Paper 1,471 Arbeitspapier 1,426 Hochschulschrift 1,396 Thesis 890 Collection of articles of several authors 864 Sammelwerk 864 Aufsatzsammlung 516 Lehrbuch 492 Case study 418 Fallstudie 418 Textbook 417 Bibliografie enthalten 351 Bibliography included 351 Ratgeber 342 Konferenzschrift 338 Guidebook 317 Dissertation u.a. Prüfungsschriften 248 Conference paper 186 Konferenzbeitrag 186 Conference proceedings 157 Reprint 118 Handbook 104 Handbuch 104 Amtsdruckschrift 101 Government document 101 Glossar enthalten 99 Glossary included 99 Collection of articles written by one author 87 Sammlung 87 Wörterbuch 56 Systematic review 43 Übersichtsarbeit 43 No longer published / No longer aquired 41 Statistik 41
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Language
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English 26,967 German 6,235 Undetermined 2,093 French 146 Italian 51 Spanish 44 Polish 40 Russian 38 Swedish 27 Hungarian 16 Dutch 15 Danish 12 Bulgarian 8 Finnish 8 Norwegian 8 Portuguese 6 Serbian 5 Czech 4 Croatian 4 Romanian 4 Ukrainian 4 Arabic 2 Japanese 2 Slovak 2 Turkish 2 Afrikaans 1 Multiple languages 1 Slovenian 1 Chinese 1
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Author
All
Pelsmacker, Patrick de 71 Kreutzer, Ralf T. 69 Eisend, Martin 65 Kaiser, Harry M. 61 Taylor, Charles Raymond 56 Gierl, Heribert 55 Okazaki, Shintaro 47 Kind, Hans Jarle 42 Anderson, Simon P. 41 Esch, Franz-Rudolf 39 Pepels, Werner 37 Wilbur, Kenneth C. 37 Dens, Nathalie 34 Diehl, Sandra 34 Saffer, Henry 34 Septianto, Felix 33 Bruhn, Manfred 32 Goldfarb, Avi 32 Mueller, Barbara 32 Nickel, Volker 32 Tucker, Catherine 32 Meffert, Heribert 31 Skiera, Bernd 31 Pflaum, Dieter 30 Reijmersdal, Eva A. van 30 Rosengren, Sara 30 Stafford, Marla Royne 30 Terlutter, Ralf 30 Yoon, Sukki 30 Dahlén, Micael 29 Huber, Frank 29 Kotabe, Masaaki 29 Bauer, Hans H. 28 Czinkota, Michael R. 28 Dwivedi, Yogesh Kumar 28 Yoon, Hye Jin 28 Bellman, Steven 27 Fritz, Wolfgang 27 Ghose, Anindya 27 Huh, Jisu 27
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Institution
All
Springer Fachmedien Wiesbaden 150 National Bureau of Economic Research 97 IGI Global 29 American Marketing Association 24 Zentralausschuss der Werbewirtschaft 23 Deutscher Dialogmarketing Verband 18 Information Resources Management Association 18 Haufe-Lexware GmbH & Co. KG 16 OECD 16 Springer Gabler <Firma> 15 Books on Demand GmbH <Norderstedt> 14 Nomos Verlagsgesellschaft 12 Axel-Springer-Verlag 11 Universität Mannheim 11 Edward Elgar Publishing 10 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 10 UNCTAD / Secretariat 10 Zentralverband der Deutschen Werbewirtschaft 10 Deutsche Werbewissenschaftliche Gesellschaft 9 European Society for Opinion and Marketing Research 9 Fördergesellschaft Marketing an der Universität Augsburg 9 GATE Germany, Konsortium Internationales Hochschulmarketing 9 Springer International Publishing 9 Verlag Dr. Kovač 9 Arbeitskreis Werbefernsehen der Deutschen Wirtschaft 8 Erasmus Research Institute of Management 8 IP Deutschland GmbH <Köln> 8 International Chamber of Commerce 8 Springer-Verlag GmbH 8 Österreichische Werbewissenschaftliche Gesellschaft 8 International Trade Centre 7 MITP Verlags-GmbH & Co. KG 7 Peter Lang GmbH 7 RWI - Leibniz-Institut für Wirtschaftsforschung 7 Technische Universität Braunschweig 7 UVK Verlagsgesellschaft mbH 7 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 7 epubli GmbH 7 Bundesstelle für Aussenhandelsinformation 6 Deutscher Direktmarketing-Verband 6
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Published in...
All
Journal of business research : JBR 597 Journal of advertising research 477 Journal of advertising : official publication of the American Academy of Advertising 282 International journal of advertising : the quarterly review of marketing communications 273 International journal of advertising : the review of marketing communications 265 Journal of marketing communications 265 SpringerLink / Bücher 261 Journal of retailing and consumer services 247 International journal of internet marketing and advertising : IJIMA 233 Journal of advertising 199 Psychology & marketing 179 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 169 Journal of global marketing 166 International marketing review 153 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 153 Management science : journal of the Institute for Operations Research and the Management Sciences 152 Journal of promotion management : JPM 150 Journal of marketing 143 European journal of marketing : EJM 136 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 136 Journal of international marketing 133 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 127 Industrial marketing management : the international journal for industrial and high-tech firms 125 Journal of marketing research : JMR 121 Journal of promotion management : innovations in planning and applied research 119 Springer eBook Collection 119 International journal of hospitality management 116 International journal of electronic marketing and retailing : IJEMR 102 Marketing intelligence & planning 100 NBER working paper series 97 Tourism management : research, policies, practice 97 Information systems research : ISR 94 European journal of operational research : EJOR 92 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 91 Business horizons 89 Young consumers : insight and ideas for responsible marketers 88 Journal of international consumer marketing 86 The journal of product & brand management 86 Journal of marketing management : MM 85 Technological forecasting & social change : an international journal 85
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Source
All
ECONIS (ZBW) 33,482 USB Cologne (EcoSocSci) 1,994 EconStor 58 USB Cologne (business full texts) 36 BASE 10 ArchiDok 7 OLC EcoSci 7 RePEc 5
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Showing 181 - 190 of 35,599
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Unveiling the dynamics of exporting firms : how social media shapes export costs and relationships
Alarcón-del-Amo, María-del-Carmen; Rialp Criado, Alex; … - In: International business review 33 (2024) 5, pp. 1-12
Persistent link: https://www.econbiz.de/10015084213
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Live streaming and livelihoods : decoding the creator Economy's influence on consumer attitude and digital behavior
Sun, Jianmin; Sarfraz, Muddassar; Ivascu, Larisa; Han, … - In: Journal of retailing and consumer services 78 (2024), pp. 1-20
Persistent link: https://www.econbiz.de/10015085038
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Avatars of influence : understanding how virtual influencers trigger consumer engagement on online booking platforms
Akhtar, Nadeem; Hameed, Zahid; Islam, Tahir; Pant, … - In: Journal of retailing and consumer services 78 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10015085051
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The effect of contentmoderation on online and offline hate : evidence from Germany's NetzDG
Jiménez Durán, Rafael; Mueller, Karsten; Schwarz, Carlo - 2024
Persistent link: https://www.econbiz.de/10014565268
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Does sustainable communication have an impact on international social media audiences? : a neuromarketing explorative study between Finland and Italy
Caratù, Myriam; Cherubino, Patrizia; Menicocci, Stefano; … - In: Italian journal of marketing : ITJM 2024 (2024) 1, pp. 21-54
Persistent link: https://www.econbiz.de/10014512431
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Unboxing the black box : demystifying the impact of consumers' psychological motivations on their perception of online advertising
Singh, Seema; Ahlluwalia, Sarika - In: Vision : the journal of business perspective 28 (2024) 3, pp. 374-385
Persistent link: https://www.econbiz.de/10014634465
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Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron; Bellman, Steven; Faulkner, Margaret; … - In: Journal of advertising research 64 (2024) 2, pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
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Pricing power in advertising markets : theory and evidence
Gentzkow, Matthew Aaron; Shapiro, Jesse M.; Yang, Frank; … - In: American economic review 114 (2024) 2, pp. 500-533
Persistent link: https://www.econbiz.de/10014483998
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Competitive pricing and advertising strategies for online retailers with "showrooming" and "webrooming"
He, Xiang; Li, Michael Zhi-feng; Li, Li; Li, Jing; Hu, Jiao - In: European journal of operational research : EJOR 316 (2024) 2, pp. 617-638
Persistent link: https://www.econbiz.de/10014575556
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Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo; Karjaluoto, Heikki; Taiminen, Kimmo; … - In: Journal of international marketing 31 (2023) 1, pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
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