Search Results - subject:"Zaltman metaphor elicitation technique"

Constructing a sensory model of Chinese luxury hotel experiences from mental imagery perspective

Hung, Kam; Hsu, Cathy H. C.; Yang, Xiaotao - In: Journal of travel and tourism marketing 41 (2024) 6, pp. 791-810

Persistent link: https://www.econbiz.de/10014566321

Amplifying marginalised consumers' voices : a case for trauma-informed qualitative methodologies

Crosby, Elizabeth; McKeage, Kim; Rittenburg, Terri L.; … - In: International journal of market research 65 (2023) 2/3, pp. 320-339

Persistent link: https://www.econbiz.de/10014246993

What you see is what you get : VR as a tool for travel experiences trials

Mercado-González, Julieta; Reyes-Mercado, Pável; … - In: International journal of technology marketing : IJTMkt 15 (2021) 4, pp. 333-353

Persistent link: https://www.econbiz.de/10012693541

Changing lifestyles in the age of fear : projective analysis of social insecurity and consumption patterns

Reyes-Mercado, Pável; Mercado-González, Julieta; … - In: International journal of business competition and … 5 (2016) 1/2/3, pp. 72-90

Persistent link: https://www.econbiz.de/10011662966

Why we ignore social networking advertising

Hadija, Zeljka; Barnes, Susan B.; Hair, Neil - In: Qualitative Market Research: An International Journal 15 (2012) 1, pp. 19-32

/methodology/approach – Results were reached through qualitative research. Personal in‐depth interviews, utilizing Zaltman Metaphor Elicitation … Technique (ZMET), were conducted among 20 college students. Interviews consisted of using screenshots of advertisements in …

Persistent link: https://www.econbiz.de/10014987283