"Entrepreneurial Marketing offers cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement...

Mobile telecommunications companies face the issues, including sever competition, and market saturation. Increasing customer loyalty has been introduced as a key solution, to guarantee the success of the business. Several researchers have explored that customer satisfaction and switching...