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Search: subject:"advertising"
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Subject
All
Online-Marketing
13,050
Internet marketing
12,774
Werbung
11,429
Advertising
11,329
Consumer behaviour
9,271
Konsumentenverhalten
9,138
Werbewirkung
7,943
Advertising effects
7,767
Social Web
6,140
Social web
6,140
International marketing
5,131
Internationales Marketing
5,115
Brand management
3,599
Markenführung
3,570
Theorie
3,012
Theory
2,980
Marketingmanagement
2,965
Marketing management
2,933
Deutschland
2,897
USA
2,665
Germany
2,625
United States
2,539
Electronic Commerce
2,485
E-commerce
2,341
Relationship marketing
2,296
Beziehungsmarketing
2,286
Markenimage
2,252
Brand image
2,234
Online retailing
2,178
Online-Handel
2,178
Marketing
2,102
Viral marketing
1,933
Virales Marketing
1,929
Internet
1,762
Direktmarketing
1,509
Direct marketing
1,484
advertising
1,408
Markenartikel
1,344
Brand
1,313
Werbepsychologie
1,161
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Online availability
All
Undetermined
12,657
Free
6,169
Type of publication
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Article
24,886
Book / Working Paper
14,725
Journal
331
Other
53
Database
1
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All
Article in journal
18,289
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18,289
Aufsatz im Buch
4,167
Book section
4,167
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2,665
Non-commercial literature
2,665
Working Paper
1,821
Arbeitspapier
1,661
Hochschulschrift
1,570
Thesis
1,141
Collection of articles of several authors
959
Sammelwerk
959
research-article
832
Aufsatzsammlung
537
Lehrbuch
508
Case study
479
Fallstudie
479
Textbook
431
Bibliografie enthalten
382
Bibliography included
382
Ratgeber
356
Konferenzschrift
338
Guidebook
330
Conference paper
200
Konferenzbeitrag
200
Dissertation u.a. Prüfungsschriften
180
Conference proceedings
173
review-article
156
Amtsdruckschrift
126
Government document
126
Handbook
125
Handbuch
125
Reprint
124
Glossar enthalten
105
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105
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99
review
96
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81
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English
31,070
German
6,658
Undetermined
1,910
French
159
Spanish
63
Italian
52
Polish
39
Russian
39
Swedish
29
Danish
16
Hungarian
15
Dutch
15
Romanian
10
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9
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8
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8
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8
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6
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6
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6
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Author
All
Pelsmacker, Patrick de
92
Kaiser, Harry M.
88
Gierl, Heribert
84
Eisend, Martin
70
Kreutzer, Ralf T.
70
Taylor, Charles Raymond
66
Bauer, Hans H.
65
Anderson, Simon P.
62
Esch, Franz-Rudolf
57
Kind, Hans Jarle
54
Okazaki, Shintaro
51
Dens, Nathalie
50
Diehl, Sandra
43
Wilbur, Kenneth C.
43
Bruhn, Manfred
42
Mueller, Barbara
42
Peitz, Martin
42
Septianto, Felix
42
Goldfarb, Avi
40
Silk, Alvin J.
40
Tucker, Catherine
40
Chan, Kara
39
Pepels, Werner
39
Franses, Philip Hans
38
Nilssen, Tore
38
Reijmersdal, Eva A. van
37
Rossiter, John R.
37
Terlutter, Ralf
37
Fritz, Wolfgang
36
Meffert, Heribert
36
Stafford, Marla Royne
36
Saffer, Henry
35
Sørgard, Lars
35
Skiera, Bernd
34
Berndt, Ernst R.
33
Dahlén, Micael
33
Fantapié Altobelli, Claudia
33
Ghose, Anindya
33
Hudders, Liselot
33
Huh, Jisu
33
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Institution
All
Springer Fachmedien Wiesbaden
154
National Bureau of Economic Research
103
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
62
C.E.P.R. Discussion Papers
32
IGI Global
30
Université Paris-Dauphine (Paris IX)
29
Agricultural and Applied Economics Association - AAEA
25
American Marketing Association
20
Center for Tobacco Control Research and Education, UC San Francisco
19
Institut für Demoskopie Allensbach
19
NET Institute
19
Deutscher Dialogmarketing Verband
18
EconWPA
18
Florida Department of Citrus
18
Information Resources Management Association
18
Books on Demand GmbH <Norderstedt>
17
Zentralausschuss der Werbewirtschaft
17
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
16
Springer Gabler <Firma>
16
Haufe-Lexware GmbH & Co. KG
15
CESifo
13
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
13
Nomos Verlagsgesellschaft
13
European Society for Opinion and Marketing Research
12
Erasmus Research Institute of Management
11
Fördergesellschaft Marketing an der Universität Augsburg
11
OECD
11
Universität Mannheim
11
Axel-Springer-Verlag
10
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
10
Centre for Industrial Economics (CIE), Økonomisk Institut
10
Charles H. Dyson School of Applied Economics and Management, Cornell University
10
Department of Agricultural and Resource Economics, University of Connecticut
10
UNCTAD / Secretariat
10
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
10
Edward Elgar Publishing
9
Europäische Kommission
9
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
9
GATE Germany, Konsortium Internationales Hochschulmarketing
9
Springer International Publishing
9
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Published in...
All
Journal of business research : JBR
672
Journal of advertising research
525
Journal of advertising : official publication of the American Academy of Advertising
354
International journal of advertising : the quarterly review of marketing communications
329
Journal of marketing communications
322
Journal of retailing and consumer services
293
SpringerLink / Bücher
288
International journal of advertising : the review of marketing communications
285
International journal of internet marketing and advertising : IJIMA
234
Psychology & marketing
222
Journal of advertising
207
Journal of promotion management : JPM
207
European Journal of Marketing
193
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
184
Journal of global marketing
172
European journal of marketing : EJM
169
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
166
Journal of Consumer Marketing
165
International marketing review
157
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
152
Management science : journal of the Institute for Operations Research and the Management Sciences
149
Journal of promotion management : innovations in planning and applied research
135
Journal of international marketing
134
Journal of marketing research : JMR
134
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
134
Industrial marketing management : the international journal for industrial and high-tech firms
129
International journal of hospitality management
129
Journal of marketing
128
Marketing Science
128
Springer eBook Collection
121
Marketing letters : a journal of research in marketing
114
Marketing intelligence & planning
112
Tourism management : research, policies, practice
106
International journal of electronic marketing and retailing : IJEMR
105
The journal of product & brand management
104
NBER working paper series
103
The journal of brand management : an international journal
103
Health marketing quarterly
101
Information systems research : ISR
100
Journal of marketing management : MM
100
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Source
All
ECONIS (ZBW)
34,858
USB Cologne (EcoSocSci)
1,697
RePEc
1,685
Other ZBW resources
1,278
EconStor
269
BASE
169
USB Cologne (business full texts)
32
ArchiDok
8
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81
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39,996
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date (newest first)
date (oldest first)
81
Ways to implement effective product placement on YouTube
Koo, Wanmo
- In:
International journal of e-business research : IJEBR ; …
19
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10015051115
Saved in:
82
Urgent topics for
advertising
research : addressing critical gaps in the literature
Huh, Jisu
;
Xu, Hao
;
Abdollahi, Maral
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 247-260
Persistent link: https://www.econbiz.de/10014233952
Saved in:
83
Cross-media
advertising
strategies and brand attitude : the role of cognitive load
Hatzithomas, Leonidas
;
Theodorakioglou, Fotini
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 603-636
Persistent link: https://www.econbiz.de/10014551016
Saved in:
84
The effects of targeted digital
advertising
on consumer welfare
Borenstein, Benjamin E.
;
Taylor, Charles Robert
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 317-332
Persistent link: https://www.econbiz.de/10014553255
Saved in:
85
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio
advertising
, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
86
Sustainability
advertising
: literature review and framework for future research
Rathee, Shelly
;
Milfeld, Tyler
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 7-35
Persistent link: https://www.econbiz.de/10014450221
Saved in:
87
Display
advertising
: the role of context and
advertising
appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
88
Virtual idols vs online influencers vs traditional celebrities : how young consumers respond to their endorsement
advertising
Fan, Fei
;
Fu, Lin
;
Jiang, Qinghua
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
3
,
pp. 329-348
Persistent link: https://www.econbiz.de/10015047318
Saved in:
89
The effects of brand trustworthiness and credibility on location-based
advertising
: moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weon Sang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
90
Coordinating traditional media
advertising
and online
advertising
in brand marketing
Kim, Alex Jiyoung
;
Balachander, Subramanian
- In:
Production and operations management : the flagship …
32
(
2023
)
6
,
pp. 1865-1879
Persistent link: https://www.econbiz.de/10014328206
Saved in:
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