Search Results - subject:"advertising attitude"

Effect of green advertising attitude on collectivist consumer behavior : an integrative approach

Lee, Joseph Lok-Man; Liu, Vanessa; Cheng, Calvin - In: Asia Pacific journal of marketing and logistics 35 (2023) 12, pp. 3008-3031

Persistent link: https://www.econbiz.de/10014486567

Effects of ad music attitude on ad attitude, brand attitude, and purchase intention

Raja, Md Washim; Anand, Sandip; Allan, David - In: Journal of international consumer marketing 35 (2023) 5, pp. 486-501

Persistent link: https://www.econbiz.de/10014422420

The effectiveness of advertising appeals : a culturally-derived power perspective

Shan, Minghui; Zhu, Zhenzhong; Song, Chunlei; Chen, Haipeng - In: Journal of retailing and consumer services 75 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014373269

Assessing the relationship between gamified advertising and in-app purchases : a consumers' benefits-based perspective

Rialti, Riccardo; Filieri, Raffaele; Zollo, Lamberto; … - In: International journal of advertising : the review of … 41 (2022) 5, pp. 868-891

Persistent link: https://www.econbiz.de/10013209446

Brand familiarity as a moderating factor in the ad and brand attitude relationship and advertising appeals

Rhee, Eun Soo; Jung, Wan Seop - In: Journal of marketing communications 25 (2019) 6, pp. 571-585

Persistent link: https://www.econbiz.de/10012203339

Impact of advertising strategies on the cognitive and behavioral component of attitude of women consumers

Kaur, Harminderjit; Hundal, Bikramjit Singh - In: Journal of Asia Business Studies 11 (2017) 4, pp. 413-433

Purpose The purpose of this paper is to cover the gap from the previous literature with regard to the cognitive and the behavioural component of attitude of consumers. The literature was scant in examining the influence of the mostly used traits on the purchase behaviour and the switching...

Persistent link: https://www.econbiz.de/10014838554

The influences of advertisement attitude and brand attitude on purchase intention of smartphone advertising

Lee, Eui-Bang; Lee, Sang-Gun; Yang, Chang-Gyu - In: Industrial Management & Data Systems 117 (2017) 6, pp. 1011-1036

, although mobile advertisements’ context awareness value strongly impacts consumers’ advertising attitude and brand attitude …, purchase intention receives greater impact from brand attitude than from advertising attitude because the products …

Persistent link: https://www.econbiz.de/10014825816

Different impacts of advertising appeals on advertising attitude for high and low involvement products

Akbari, Mahsa - In: Global business review 16 (2015) 3, pp. 478-493

Persistent link: https://www.econbiz.de/10011409302

The impact of Internet travel advertising design, tourists' attitude, and Internet travel advertising effect on tourists' purchase intention : the moderating role of involvement

Rasty, Fereshte; Chou, Chia-jung; Feiz, Davood - In: Journal of travel and tourism marketing 30 (2013) 5/6, pp. 482-496

Persistent link: https://www.econbiz.de/10010199557