Search Results - subject:"advertising budget"

Nonparametric advertising budget allocation with inventory constraint

Yang, Chaolin; Xiong, Yi - In: European journal of operational research : EJOR 285 (2020) 2, pp. 631-641

Persistent link: https://www.econbiz.de/10012239634

Advertising allocation and impact of advertising on event ticket sales : which product, where, and when

Kang, Moon Young - In: International journal of market research 62 (2020) 4, pp. 483-498

Persistent link: https://www.econbiz.de/10012308949

The anatomy of the advertising budget decision : how analytics and heuristics drive sales performance

Kolsarici, Ceren; Vakratsas, Demetrios; Naik, Prasad A. - In: Journal of marketing research 57 (2020) 3, pp. 468-488

Persistent link: https://www.econbiz.de/10012214144

Exploring the impact of strategic emphasis on advertising versus R&D during stock market downturns and upturns

Sung, Jin Kyung; Park, Jimi; Yoo, Shijin - In: Journal of business research : JBR 94 (2019), pp. 56-64

Persistent link: https://www.econbiz.de/10011947299

Capital market returns to new product development success : informational effects on product market advertising

Park, Kyung M.; Chintagunta, Pradeep K.; Suk, Inho - In: Journal of marketing research 56 (2019) 1, pp. 37-56

Persistent link: https://www.econbiz.de/10012170831

Methods for Determining the Advertising Budget and its Distribution in Different Media

Adrian, Serban Comanescu - In: Ovidius University Annals, Economic Sciences Series XIV (2014) 1, pp. 524-527

The process of determining and establishing the necessary advertising budget is approached based on the situations that …. To avoid broader range of situations, the company uses specific tools and methods for determining the advertising budget …. An advertising budget is established for each product. …

Persistent link: https://www.econbiz.de/10010940746

GUERRILLA MARKETING AS THE BASIS OF THE MODERN ADVERTISING COMPAIGN

Fedorovih P. - In: Annals of marketing-mba 1 (2013) 03

The article reveals the history of guerilla marketing as the progressive way of customers’ attraction using the limited resources and its main principles.

Persistent link: https://www.econbiz.de/10010857451

Formation of the advertising budget of the enterprise in the course of marketing communications

Polyakova Yana A. - In: The Problems of Economy (2012) 1, pp. 86-91

advertising budget defining on the base of recognizing criteria of choice optimization. …

Persistent link: https://www.econbiz.de/10010855803

ИСПОЛЬЗОВАНИЕ МЕДИАКОМБИНАЦИЙ ПРИ ПЛАНИРОВАНИИ РЕКЛАМНЫХ КОММУНИКАЦИЙ ПРЕДПРИЯТИЯ

ВЛАДИМИРОВИЧ, ЧУМАЧЕНКО ИГОРЬ; … - In: Бизнес Информ (2012) 3, pp. 152-155

В статье рассмотрено решение задачи использования уникальных медиакомбинаций для составления модели оптимизации средств рекламного бюджета, и именно такое...

Persistent link: https://www.econbiz.de/10011216653

ФОРМИРОВАНИЕ РЕКЛАМНОГО БЮДЖЕТА ПРЕДПРИЯТИЯ В ПРОЦЕССЕ МАРКЕТИНГОВЫХ КОММУНИКАЦИЙ

АЛЕКСАНДРОВНА, ПОЛЯКОВА ЯНА - In: Проблемы экономики (2012) 3, pp. 86-91

Научное исследование направлено на обоснование целесообразности использования существующих методичных подходов определения размера рекламного бюджета...

Persistent link: https://www.econbiz.de/10011226362