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Search: subject:"advertising format"
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International journal of advertising : the quarterly review of marketing communications
1
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ECONIS (ZBW)
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1
A model of tourism advertising effects
Weng, Lisheng
;
Huang, Zhuowei
;
Bao, Jigang
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012514376
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2
How different advertising formats and calls to action on videos affect advertising recognition and consequent behaviours
Chen, Tser-yieth
;
Yeh, Tsai-lien
;
Chang, Chin-I.
- In:
The service industries journal
40
(
2020
)
5/6
,
pp. 358-379
Persistent link: https://www.econbiz.de/10012208556
Saved in:
3
In-feed native advertising on news websites : effects of
advertising
format
, website reputation, and product involvement
Zhou, Lijie
;
Xue, Fei
- In:
Journal of internet commerce
18
(
2019
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10012179586
Saved in:
4
Ethnic food advertising formats and consumers' responses : picture-dominant or text-dominant?
Kim, DongHee
;
Jang, Soocheong
- In:
International journal of hospitality management
82
(
2019
),
pp. 5-12
Persistent link: https://www.econbiz.de/10012121356
Saved in:
5
Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy
;
Smits, Tim
;
Boyland, Emma
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
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