Search Results - subject:"advertising media"

Virales Marketing

Drees, Norbert (ed.); Beiersdorf, Benjamin (contributor); … - 2015

Persistent link: https://www.econbiz.de/10013424811

Advertising media planning : a brand management approach

Kelley, Larry D. - 2015 - Fourth edition.

structures -- ch. 41. Evaluating an advertising media plan. …

Persistent link: https://www.econbiz.de/10013183348

Advertising media planning : a brand management approach

Kelley, Larry D.; Jugenheimer, Donald W.; Sheehan, Kim … - 2015 - Fourth edition

Persistent link: https://www.econbiz.de/10010516759

Advertising media workbook and sourcebook

Kelley, Larry D.; Jugenheimer, Donald W.; Sheehan, Kim … - 2015 - Fourth edition

Persistent link: https://www.econbiz.de/10010528416

Advertising media workbook and sourcebook

Kelley, Larry D. - 2015 - Fourth edition.

pt. 1. Marketing and communication planning -- pt. 2. Media objectives and strategies -- pt. 3. Media tactics -- pt. 4. Broadcast media -- pt. 5. Print media -- pt. 6. Out-of-home media -- pt. 7. Digital media -- pt. 8. Media tools, analysis, and resources.

Persistent link: https://www.econbiz.de/10013183435

Celebrities and shoes on the female brain : the neural correlates of product evaluation in the context of fame

Stallen, Mirre; Smidts, Ale; Rijpkema, Mark; Smit, Gitty; … - 2009

Persistent link: https://www.econbiz.de/10008664793

ТЕОРИЯ ВЫЧИСЛЕНИЯ ОХВАТА СМИ

ВАСИЛЬЕВИЧ, ПОПОВ ЕВГЕНИЙ; … - In: Проблемы управления (2009) 3, pp. 22-27

Развита теория вычисления охвата целевой аудитории в зависимости от числа выходов СМИ. Теория позволяет определить значения полного и эффективного охватов...

Persistent link: https://www.econbiz.de/10011238199

Media Substitution in Advertising : A Spirited Case Study

Frank, Mark W. - 2008

substitutability of advertising media. The liquor industry in the U.S. has experienced a substantial increase in case sales and … advertising expenditures since the mid-1990s, raising numerous public policy concerns. Moreover, the mix of advertising media used … television media. We find that many of the advertising media used by liquor firms are highly substitutable, meaning that partial …

Persistent link: https://www.econbiz.de/10014215138

Choosing Advertising Media

Mamoon, Zafor - 2014

Choosing the correct media to carry your message could well be the most important advertising decision you make. It is estimated that from 70 to 90 percent of the advertising budget for any small business is spent in the media – the space or time that carries your business message. Many...

Persistent link: https://www.econbiz.de/10011315494

Choosing Advertising Media

Mamoon, Zafor - 2014

Persistent link: https://www.econbiz.de/10011531833