Search Results - subject:"association management"

A case-control study of American Dental Association/Virginia Dental Association membership nonrenewals

Coe, Julie M.; Best, Al M.; Certosimo, Alfred; Coble, Kyle - In: Services marketing quarterly 37 (2016) 1, pp. 14-23

Persistent link: https://www.econbiz.de/10011452128

Better together? : a hospitality case for umbrella branding

Kooli, Kaouther; Cai, Huifen; Tang, Xiaoyun; Beer, Cornelia - In: The journal of business & industrial marketing 31 (2016) 8, pp. 1004-1016

Persistent link: https://www.econbiz.de/10011596949

Better together? A hospitality case for umbrella branding

Kooli, Kaouther; Cai, Huifen; Tang, Xiaoyun; Beer, Cornelia - In: Journal of Business & Industrial Marketing 31 (2016) 8, pp. 1004-1016

Purpose While the topic of “umbrella branding” strategies for manufacturers’ products in the business-to-business literature has received attention, much less has been written about umbrella branding strategies in the hospitality industry. With the aid of a theoretical framework, this...

Persistent link: https://www.econbiz.de/10014844627

Moneyball : the art of winning the American Dental Association membership renewal game

Coe, Julie M.; Best, Al M. - In: Journal of relationship marketing : innovations & … 13 (2014) 2, pp. 155-168

Persistent link: https://www.econbiz.de/10010392655