Better together? : a hospitality case for umbrella branding
Kaouther Kooli, Huifen Cai, Xiaoyun Tang, Cornelia Beer and Len Tiu Wright
| Year of publication: |
2016
|
|---|---|
| Authors: | Kooli, Kaouther ; Cai, Huifen ; Tang, Xiaoyun ; Beer, Cornelia ; Wright, Len Tiu |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 31.2016, 8, p. 1004-1016
|
| Subject: | Umbrella branding | German hospitality industry | Association attributes | Communication behaviour | Association management | Deutschland | Germany | Markenführung | Brand management | Krankenhaus | Hospital | Markenimage | Brand image | Gastgewerbe | Hospitality industry | Markenarchitektur | Brand architecture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-10-2016-273 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011596949