Sikdar, Pallab; Makkad, Munish - In: International Journal of Bank Marketing 33 (2015) 6, pp. 760-785
Purpose – The study considers a five-factor model toward online banking adoption in the context of banking customers in … satisfaction of customers. Design/methodology/approach – A five-factor online banking adoption model has been tested for … internet banking adoption among customers in India. Accessibility, Usage Constraints, Intention to Use portrayed strong and …