Search Results - subject:"banner ads"

Improving banner ad strategies through predictive modeling

Obal, Michael W.; Lv, Wen - In: Journal of Research in Interactive Marketing 11 (2017) 2, pp. 198-212

. Findings Banner ads with high visual complexity and attractive offers tend to draw users to participate in online activities …, whereas voluntary banner ads with low visual complexity tend to draw user clicks. Further, banner ads with lower visual … campaigns in terms of achieving the optimal effectiveness and cost for running internet banner ads. Research limitations …

Persistent link: https://www.econbiz.de/10014902445

Introduction to theory and practice in marketing conference special section of marketing science

Gupta, Sunil; Hanssens, Dominique M.; Hauser, John R.; … - In: Marketing science : the marketing journal of the … 33 (2014) 1, pp. 1-5

Persistent link: https://www.econbiz.de/10010337978

An International Perspective of Online Disclosure Presentation: A Comparison of Banner Ad Disclosures from United States, United Kingdom, and Singapore Web Sites

Hoy, Mariea; Lwin, May - In: Journal of Consumer Policy 31 (2008) 3, pp. 327-347

Persistent link: https://www.econbiz.de/10005810951