Milheiro, Abílio Bragança; Sousa, Bruno; Santos, Vasco; … - In: Administrative Sciences : open access journal 14 (2024) 6, pp. 1-27
presents the greatest challenges in the business-to-consumer (B2C) relationship. Brand Attachment refers to the cognitive and … understand the impact of Brand Attachment on consumer behavior, in the specific context of the luxury segment of the automotive … Brand Attachment, satisfaction, commitment, trust, expectations, and loyalty with the brand selected for this study, the …